i-SeaportsTM Ecommerce Marketing Center

i-Seaports offers extensive marketing advantages for building your port’s business. In addition to a complete Customer Relations Management (CRM) integration, built-in Ecommerce, web-store and web-marketing with their reporting and statistical analysis capabilities give you a competitive edge over other IT solutions.

i-Seaports begins and ends with winning, and retaining customer loyalty. Over time your seaport builds an incredible source of knowledge about every aspect of its business activity and international trade relations collected in one centrally integrated database. This centralized data store is a goldmine for internal analysis for planning the future of your business, and external marketing campaigns and presentations of performance and capabilities in marketing your port’s services.

Market Driven Environment

Internal Market Focused Processes Empower
Everyone in the enterprise has some relationship with every customer - traffic, communications, security and finance - and i-Seaports enables you to see and manage that effectively. i-Seaports enables you to move from an environment of running processes in compartmented vacuums to treating them as inter-related flows. It enables you to interact with people, processes and technologies across the entire organization to get your job done, help them do theirs and maintain high levels of customer satisfaction.

External Market Development Strategy
i-Seaports real-time data from all areas of the port enterprise are centralized in one database — all transactions, entities, and reports. These can be customized into snapshots and graphs on key performance indicators and provided through a secure, role based user access. This allows the seaport enterprise to spend more time growing your business and less time analyzing and gathering data from desperate sources. The net result is:

Better informed and more timely decision-making capabilities
Greater flexibility to deal with your dynamic, competitive landscape
Real-time notifications that improves workflow efficiency

Web-presence Publishing and Campaign Advantage
i-Seaports integrated standard and ad-hoc reporting tools let you tap the wealth of information your port already has. Custom tables for berth, cargo, and trade partner analysis provide the basis for targeting new clients and planning your seaport’s development. Not only can your users get the reports they need but you can publish to the integrated Ecommerce Web-site reports, tariff information, property and leasing opportunities for the public.

Customer Relations Focus

Customer Relations Management (CRM)
i-Seaports provides Sales, Marketing, Service and Extended Enterprise management in one complete solution. By going from multiple disparate systems to one complete solution, you will experience the results of increased visibility into your entire business, more timely decision-making, streamlined workflow, and reduced costs.

Lead Generation to Satisfied Customer
i-Seaports allows you to run all processes, from lead generation to the sales, to booking, and to ongoing customer service in one solution. It further allows all employees in sales, accounting, marketing, and management to be working in and viewing one set of data regarding any customer.

The Customer as 24/7 Partner
From the customer point of view, they experience themselves as a partner, not just a billable client. i-Seaports provides low cost, high touch e-commerce and customer interaction. Service is 24/7 with this web-based solution. Every phone-call, fax, email, meeting and event involving this customer is at their fingertips for continuous interaction in the business process.

Market Positioning

Intermodal is Central to Seaports
The intermodal partners of seaports -- trucking, rail, inland warehousing, and air -- are looking for that strategic advantage that lets them do one thing -- move commerce. As more railheads move closer or into seaports, more trucking and truck scale operations become automated, i-Seaports positions you to respond with the links, information sharing, and throughput management that captures that new business.

Security is no longer Optional
While security is frequently viewed by commerce as a hassle, it is only becoming more critical as illegal activity, terrorism, natural and manmade disasters continue to occur. Command and control of your security monitoring and relationships are in actuality a market advantage as it assures your trade partners that you are serious about their trade security.

Environment is Increasingly Critical
There is a close relationship between security and environment because the dangers arising from improper care for either spell a disadvantage for seaports today. The fact that i-Seaports builds in a tracking solution for hazardous cargo, hyper linking capability for seaport-sensitive security news and weather, real-time tracking capabilities for vessels that emphasize knowledge of what they are doing where and when, increases your seaport's ability to protect the environment while conducting commerce with the highest level of efficiency.

Global Trade

Seaport Trade Partnerships are Global
Every enterprise today must think globally to survive. Every enterprise is looking for that trading partner advantage in other countries that will let them succeed. Capturing and retaining their business for your seaport depends in large part on how well you can present the assets you already have, and how well you plan and project your future development to retain their loyalty.

ERP and CRM are Key to Market Share
Global competition is driving enterprises to achieve new levels of efficiency and economies of scale to gain market share. Enterprise Resource Planning (ERP) and management are requirements to be in the game. i-Seaports Accounting platform with its Ecommerce focus is built from this clear understanding. It serves everyone from the dockworker in their own language, to central governments who require global currencies and removes those barriers to global trade.

24/7 Operation is Mandatory
Morning here is evening and midnight is noon in your customer's location. The need for a trade management environment that is available and visible to all 24/7 is no longer optional -- it is mandatory. i-Seaports communications, instant notifications, remote management and online 24/7 user access meets the requirement. Remote surveillance by port personnel from wherever they are and collaboration with security and intelligence, is implicit. Client ability to monitor their own activity interactively with your seaport is the answer.